Music video director research

Sophie Muller is a British music video director who was born in London 0n 31 January 1962 but spent most of her earlyer years living on Isle of Man. She returned to London to attend Central St Martins and gaining an Foundation Diploma in Art. She went to the Royal College of Art to study for her Masters in Film and Television. She has won the J Walter Thompson Prize for creativity.
She has directed over a hundred music videos and has been a longtime collaborator with acts like Sophie Ellis-Bextor, No Doubt, Garbage, Blur, Annie Lennox and Eurythmics. Her work with Annie Lennox won her a Grammy for the Diva video album. She also picked up an MTV Video Music Award for "Why" and was also Grammy nominated for the Eurythmics' Savage video album.Muller has directed seven No Doubt videos and six solo videos for Gwen Stefani & seven Sophie Ellis Bextor videos including Murder on the Dancefloor, Catch You.After her first videos for Annie Lennox and the Eurythmics, Sophie has since grown to be one of most prominent pop music video directors in the world.
Muller states that her only ambition is to continue directing to her own high standards and to never grow bored. In 2004, she directed the socially aware video for Sarah McLachlan's "World on Fire", where all but $15 of the entire $150,000 video budget was donated to charities. Recently, she has directed videos for Sophie Ellis-Bextor, Shakira, Mika and the critically acclaimed comeback video for the Dixie Chicks, "Not Ready to Make Nice".

Her trademark style in most of her videos usually has a singer or a band inside a dim, isolated room.Sophie Muller’s videos often have a rough, raw edge and a sense of spontaneity, along with an often-surreal use of color, juxtaposing bright, otherworldly primaries against backgrounds. However, she has the concept of sticking with a look avoiding storyboards and always trying to come up with a fresh approach.
She said to MVW that ‘I don’t do story boards, because if I do one, I can’t be bothered to do the video anymore–its like I have already done it. To me, making videos is really exciting and creative, but if I know what I am going to do, it’s not interesting to me. I like to go into it not quite knowing what is going to happen; then everything is fresh and exciting. Every musician you work with is different, and the way they look at themselves and their work is different. I look at that artist and think, ‘You’re different; what can I do with you that I have not done before?’





One of most important thing that the audience like the music video and whether it gets watched by the audiences. Here are some quotes that I found on YouTube.
Blur - Song 2
r4y3nzzz-love the drum
The viewer has watched the music video and has seen something they like in it. Its a positive reaction from the viewer about the video.
Godzilla3200-Yeah great video great music!
The viewer likes the song and the video doesn't say why but they like the video. They must like what Sophie Muller has done in this video.
Mika - Grace Kelly
MissBreeLynn-I love this song. and the video. they look like they're having so much fun. :)
They are liking the video because of the fun they look like they are having fun in the video.
PaigeOfTheSound-That looks like one kick-ass party!!!
They are liking the party side of the video.

Reviews of her music videos of Amazon about her videos that she directed for Eurythmics here's a review of her work.
"OK, so the videos are all from the 80s, when the music videos were still evolving. Yet Eurythmics did some great ones, simple yet effective."Love Is A Stranger" is a delight, with Annie disguising herself in fur and wigs for the first time. "Who's That Girl" where she goes as far as kissing herself (as a man - see to believe), "Miracle Of Love", which still touches everyone who was not too young when it came out".
Another review from Amazon,
"No complaints as regards the musical content of this DVD, but some groups are far more valuable for their music than for their videoclip worth. Eurythmics is one such band, with little to gaze at visually but Annie Lennox's beautifully sculptured face - while all the time marvelling at her voice".