Tuesday, 5 January 2010

Contemporary music video reseacrh


Coldplay-Trouble
The music video for this song was directed by Sophie Muller which was the music video director that I research about. She directed the original European version and not the US version. The record producer was Ken Nelson.It is a wild west themed music video which was filmed in a ranch in Newhall, California. It features the lead singer Chris Martin tied to a chair with ropes as a prisoner.The release date of this song was 6th June.



The location of the video is outside a ranch which you can't see to much because its at night and theys not really any lighting to see. The location is dark the whole way through because of being at night which you think that there was a lot of lighting on the video but there isn't to add to the effect of being on your own.The location stays the same the whole way through of him sitting on a chair. The people that are acting are all the members of coldplay and some extras in the background. 0.25 there is a car that keeps circling him on the chair to make it look like he's being watched. The car is circling him all the way through the video. The props that are in the video are just the chair and the rope in the middle of the ranch. They have a close up of his hands tried up in rope to the chair, which was the the first shot you see as soon as it starts. That close up shows that it may be a big part in the narrative in the video.
The lighting on Chris Martin is be hide him at 0.30 make his outline of his face and its like a big spotlight as it goes on. Also at about 1.00 a light goes right along the back on the baterne with people watching him and you can't see them without the light. The spotlight on his tied up hands at 3.03 showing him trying to get out which is the only bit that has been lit up so that's the main focus on him trying to get out. Most of the is dark with just the spotlights in there.
The camerawork in the video is mainly showing Chris Martin with all different types of shots like close ups, wide and medium close ups. The shots are quite long as its quite a slow song there is long pans of the cameras.When the camera is on Chris Martin there is a lot of movement in the cameras. There are a lot of close ups to his face which shows his emotion. There is also that the camera angles when on Martin it is on a low angle which makes look weak.
The relationship between the lyrics and the visuals is that there is someone in trouble from the visuals is that someone being tied up who can't go out which you can from the video. The narrative look like they is someone in trouble which is what the songs called, so its quite a strong relationship between them.
This is a very narrative based music video. The narrative of the video is that they are characteristics from title 'trouble' with ropes tied to chair sitting outside. The target audience of the music video is kind of everyone theys not really any type of people its aimed at apart from people who like Coldplay. The music video promotes the image of the band not very I think because you don't see half of the band and quite dark video with not being able to see much. It also makes them look like

Meet Me Halfway
The music video was directed by Ben Mor who also directed "I Gotta Feeling". He said "This is a very different type of video'Boom Boom Pow' was very futuristic and 'I Gotta Feeling' had a party vibe, but this is more artistic video. It's very arty".
The production company of the video are Little Minx @ Black Dog Films and the producer was Dawn Rose.



The video features the members in different parts of the Solar System.
The video opens on a road in the middle of a desert panning up to the cosmic sky which shifts to scenes of each of the members singing in different locations of space. Fergie lies in the middle of a lush, green jungle, which was later comparised with the Pandora environment then levitates on a desert planet in nomadic clothing, will.i.am rides an elephant on a moon of Jupiter, and the other ones glides around the Sun in a spacesuit. Also someone else from the band takes out a map and will.i.am uses a compass to search for a path to the other members.

The video is about the band members being in space and each member of the band in different areas of planet that there on in space for some looks like a forest, desert thing and an mountain sort of thing. The props that are being used are plants in one the locations and theres also a elephant in an other location, overall there isn't many props in the video but there is some different clothes that they are wearing. One of the band members is wearing a space suit which sticks to the space theme but the other members are wearing thing that are not to the space theme. One of the other members is wearing is in a suit with some metal things on him on a elephant. The location of each band member doesn't really change so the location doesn't which is a bit boring. The lighting of the whole set that they are has been lit quite well and theres not much of a change in the lighting in the video. The lighting is bright of the whole location apart from the background which was dark because of it was space.In the background of space there are effects of stars and stuff like that with different colour lighting like blue and pink. The camera is moving pretty much all the time in the video which helps the pace of the video and feels like your following them in some shots. there hardly ever a time when the camera is fixed. Also the shots are changing quickly which helps the pace even more. The shot sizes are not just one type of shot there is a lot of different shots like close ups, wide and long shots are examples of what there is in the video. On a couple of the close ups its showing something important to do with the narrative like at 3.42.
The relationship between the the lyrics and the visuals are good because of the two of the members meet each other at the end of the video. as the song is called meet me halfway The relationship between the music visuals is that the the music with the video quite well as in the pace of the music goes well with the speed of the shots changing.
The characteristics of the genre of song that are seen in this video. The genre is an R&B sort of genre you would normally people dancing, clothes of the R&B style a lot of the these things are in this videos.
There is a lot of special effects in this music video and there are pretty much all the background of the video is all special effects like the planets in the background and space with the stars.
In the video there is a lot more performance based video with band members who are singing the song and moving around performing. There is also a concept of the band members being in space and them being in different parts of space. And there is a bit of narrative in the music video of the male and female that end up together by walking up to a mirror thing from the different parts of space 4.18. The whole video of them trying is tying to get one of each other. Overall there is narrative, concept and performance in this music video not just one of them but mainly performance.

Purposes of research
Research is an important part for finding out background information about work that is going be done and help to find out and understand about the subject that is being researching.
Secondary research is when you find research that is already been found by someone else as being on the internet or a book. Secondary research is research that is already out there. On the internet you have to be careful because of it can be not right because any one can make a web page but also the internet can be up to date. Other examples of secondary research are journals, magazines and government stats.
Primary research are done by your self and your can be targeted to find answers to specific questions. It is a little more time consuming and in voles careful preparation can obviously be more focused to answer very specific answers. Also with primary research examples of questionnaires, surveys and feedback from groups.

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